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Kiss Me Through the Phone

Home
Thesis
Summary Deliverables Timeline Process
Sweet Home
The Suitors The Looks The Auras
Portfolio
About Me

Aura Logo Development

The process for branding Aura is underway! I sketched ideas for the logo and roughly designed them on the computer. Form variations were designed before adding color variations. In order to decide on a direction, I created four solid color variations of the logo and app icons that were then user tested with 50 audience members. The decided logo will allow me to further develop and brand the auras, develop the app, and test the flexibility of the logo and develop a full brand.


Newer:Wireframes and Lo-Fi Prototype BeginningOlder:What's on the Horizon
PostedSeptember 21, 2015
AuthorDavid Spears
Categoriessketches, branding

© 2014 by David Spears