Looking back at my process, I have arrived at a very experimental project and visual language: getting rid of the text bubble, using handmade elements and typography, and staining. According Raymond Loewy MAYA principle (most advanced yet acceptable) “the adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.” So I have to ask myself: Have i gone too far?
My original concept for weather looked very UI, flat, and exactly what you'd expect to see (Look A: Traditional). Through experimentation I combined line art weather elements with stains and simplifying the text bubble to a stroked rounded rectangle (Look B: Contemporary). More experimentation and refinement lead me to hand drawn weather elements with stains, eliminating the text bubble entirely, and combining expressive handwriting with digital typography (Look C: Experimental). Rather than making an subjective decision, I'll let my audience decide.